Marketing Specialist

Roles and Responsibilities Strategy Development: Create and execute marketing strategies to promote the company's services and products.

Campaign Management: Design and manage campaigns across digital platforms (social media, email, SEO).

Content Creation: Develop engaging content such as blogs, posts, and ads to attract target audiences.

Market Research: Analyze industry trends, competitors, and customer behavior to refine strategies.

Analytics & Reporting: Track campaign performance and provide actionable insights for improvement.

Brand Management: Ensure consistency in the company’s voice, visuals, and messaging.

Qualifications Educational Background:

Bachelor’s degree in Marketing, Business, or related field.

Certification in Digital Marketing (Google Ads, HubSpot, etc.) is a plus.

Experience:

1–3 years in a marketing role, preferably in tech or a related industry.

Technical Skills:

Proficiency in marketing tools (e.g., Google Analytics, SEO tools, Canva).

Knowledge of social media platforms and CRM software (HubSpot, Salesforce).

Soft Skills:

Creativity and strong communication skills.

Analytical thinking and problem-solving abilities.